Let's go new ways
The major issues of our time deserve to be heard. KNSK Hauptstadtstudio gives the future a voice—through political and strategic expertise, creative impact, and AI-supported debate analysis. The new place for decision-makers from companies, associations, and politics.
We bring socio-political communication up to the level that people intuitively expect today: strong messages, contemporary design, and original ideas that stick and generate momentum.
For work that is concise, memorable, and creative, like that of an agency. With substance, strategy, and depth like that of a consultancy.
Elisabeth Quell heads the Capital Studio. She is driven by a desire to bring the creative excellence of the advertising industry to the political and social arena. With the capital studio, she has created a new space for courageous decision-makers who want to rethink communication for socio-political issues. During her time at renowned creative agencies and in the German Bundestag, this strategically savvy leader has been responsible for numerous successful campaigns for ministries, parties, NGOs, associations, and institutions, and knows the political scene in Berlin from all perspectives.
Kim Notz is an entrepreneurial, strategically strong leader at the helm of KNSK, with experience in brand management, socio-political communication, and the management of an independent creative agency. In recent years, she has developed KNSK into one of the most influential agencies in the German-speaking world and sharpened its profile: creative excellence combined with clear strategic consulting for companies, institutions, and public clients. Under her leadership, KNSK has been responsible for campaigns for federal and state ministries, social organizations, associations, and companies in future-oriented industries.
Skills
- Issue and future analyses
- Strategic narratives for politics, society, and transformation
- Agenda setting and C-level positioning
- Campaigns for social and regulatory issues
- Creative Sparring
- Transformation communication for internal and external stakeholders
- AI-based resonance analyses and monitoring
How we work
Agility
For us, small is not a size, but an attitude. A small, experienced team, direct communication, no egos, no overhead. We work quickly, precisely, and get things done fast.
Results
We don't believe in endless consultation processes. The scope is clear from the outset, and we measure ourselves by this result. What we develop works immediately in politics, the media, and the public sphere.
Orientation
Experienced experts accompany projects from start to finish. We bring order to complex issues and calm to turbulent debates—with sound judgment drawn from politics, public advocacy, and creative communication.
Products
#1
The Issue
Navigator
We provide clarity in complex debates, identify genuine opportunities, and deliver a strategic position that is compatible with the political and social landscape.
- AI-enhanced debate radar (social listening, discourse fields, sentiment analysis)
- Issues Foresight (political, social, cultural trends)
- Strategic classification & opportunity analysis
- Strategic classification & opportunity analysisPositioning options (clear, concise, focused)
- The Issue Card: a one-page document that empowers decision-makers to take immediate action
#2
Narrative
Sprint
Almost every organization is undergoing transformation, reinvention, or questions of relevance. We quickly develop a powerful guiding narrative that carries weight internally, is externally compatible, and has an impact in the media, politics, and digital spaces.
- Narrative Intelligence Check (analysis of debates, media images, stakeholder expectations)
- Strategic positioning framework
- Narrative development in 10 days (sprints with top decision-makers)
- Story architecture (messages, imagery, claims, proof points)
- Activation Kit (for media, politics, digital, internal)
WE ARE THE RIGHT CHOICE IF YOU...
- ... want to draw attention to an important (political) issue.
- ... have little time and a project is pressing.
- ... need a fresh perspective on a current problem.
- ... need a small SWAT team at your side.
- ... have an assignment that does not fit into the current structures.
Let's get started
